Research Project Essay Example | Topics and Well Written Essays - 1250 words - 1

Research Project - Essay ExampleTesco deals in electronics, food, cloths, mobile, and ne cardinalrk service with competitors being Morrison, Asda, Sainsburrys, Waitrose, Iceland, and Aldis (Jennifer, 365). The main reason for the business high sales and profits are that the business aims at always being the outdo in whatever it sets to do (Humby et al, 2008). Tesco prides itself of terzetto main pillars aimed at augmenting their satisfaction as a means to up sales as customers, communities and the employees. From an abstract position, this would front to be the case, but is it? This schooling aims at answering the question by investigating if Tescos loyalty program measures up to customers scene (Pearson Education, 2011). The study will make great use of secondary data for the formation of the conclusion. The study will mainly consider the various ways Tesco uses to neat customer needs and make the overall conclusion if these efforts are bearing enough fruit for effective custo mer expectation delivery. This will allow the study to make a concrete conclusion to fill the need for the formation of a conclusion that will be a guide for us to meet the needs of this research on if it is meeting customer expectations (Egan, 2001). ... The introduction of customer loyalty card was aimed at meeting customer expectations and needs better through with(predicate) the following ways. Tesco Loyalty Card Tesco in the aim to augment consumer satisfaction and retention of loyal customers through rewarding them introduced loyalty cards for its consumers. This was a extremist technique aimed at gaining a competitive advantage over its main rivals Marks and Spencer, Waitrose and Sainsbury (Plimmer, p. 377). The Club card aimed at rewarding loyal customers for the purchase of items at Tesco shops. One point was awarded for every dollar worn out(p) and other currencies earn a one point to the client for each unit of currency spent and the use of Tesco cards for access to a ll other products of the company (Jennifer, 366). The points can be redeemed for flying time, used for club card deals for use for three times the value and the ability to be converted to Avios. These allowed the company a means to offer appreciation to their clients and the customers feel cared for and appreciated to make the comeback change magnitude service and retention of customers. Tesco Baby Club and Student card There have been improvements to the loyalty card by Tesco with the aim of augmenting the benefits and tailoring the uses of these cards to the circumstantial needs of the customers. The student card was aimed at rewarding students for making purchases at Tesco through the incorporation of benefits and bonuses on products tailored for students. Increased utility by the teens increase their allegiance to Tesco and allowed the company to meet their demand by giving their preference and requirements feedback. The Tesco Baby Club was aimed at women in their pregnancy te rms and through to two years after child birth.